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Snap, crackle and sugar [Apr. 29th, 2009|11:13 am]
Consumer Activist


Which? is wheeling out breakfast cereals for a fresh bashing today. In its Cereal Offenders report the consumer group found 92 out of 100 cereals got an FSA amber or red light for sugar. They did better on salt, with 77 scoring red or amber.

Which? complained that 28 out of 28 cereals marketed at children were high in sugar - Kellogg's Ricicles, for instance had 37grams of sugar per 100 grams. Morrisons Choco Crackles, which Morrisons has reformulated, had 38g sugar per 100g.

Only one cereal scored green for all nutrients: sugar, salt, fat and saturated fat. Step foward Nestle Shredded Wheat, probably the most boring breakfast cereal invented.

There's a reason why they add salt and sugar to breakfast cereals... but we don't need as much sugar as the £1.37bn-a-year cereal industry is adding.